DrupalCon Portland 2013

Qué quieren los usuarios (o por qué las páginas web están muertas)

Nam-Ho Park  · 


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Extracto de la transcripción automática del vídeo realizada por YouTube.

ok so the title of the the talk is what uses one or why web pages are dead I'll get to that much later but that's a let me introduce you a little bit too forum one we've been around about 15 years just over 15 years and we work primarily with nonprofits

NGOs and public facing organizations and government agencies as well and we specialize in web strategy user experience design and also development and most of our development is actually in Drupal we've been using Drupal for quite a few years and here

are some of the clients that we work with all right so human beings human beings we've been mobile ever since we've started to walk right and we've walked around and we've we've been hunting we've been gathering berries and we've

been cultivating our land and at some point in our human history we got tethered to our desks and as you can see at the end there you know a couple of years ago it was it was completely natural and you know a lot of us are this way these days as well but we

we sit in front of our computers for eight to ten hours a day and we're just completely stationary and you take a look at what we do you know all day long and this is what we do but fortunately in the past couple of years smartphones have have have appeared

and we've finally been real iterated week reconnected with our true selves which are actually mobile we like moving around we like doing things on the move and that is our natural selves being tethered to a desk looking at a small monitor all day long

is not the optimal experience and actually equipment sales kind of support that also so if you take a look at you see the flatlining line that's pc sales around the world and if you take a look at the one that's hockey stick sticking it's actually

the the sales of mobile devices which includes smartphones and tablet devices so as you can see sales of PC have flatlined whereas sales of mobile devices are actually increasing what this means for everybody and what this means for us as as as people in technology

as people in user experience and people managing technology projects is that Mobile is going to be the predominant way that people were access the web and access information in the future let me introduce you to a couple of stories personal stories actually

around what users really want so so what do I want what do I want to do with technology is a couple of stories around that so in 2007 I I went to went back to Korea with my family and I'd been in the States for about 13 years before there when a left Korea

I mean Korea has a great you know public transportation system he had for subway lines in Seoul and there were numerous buses but you know there was a lot of traffic congestion and you know you know most of the public transportation you had to buy tickets

and you know and then you had to insert tokens and on the bus is and you know it was okay it was it was it was like any other major city but when I returned in in 2007 13 years after I'd left a huge transformation had happened first of all there were nine

subway lines in in Seoul and the buses had started to have trunk lines and have branch lines where the the buses the public transportation buses were actually going through the center of major roads so that you can actually get somewhere much faster on buses

then you could actually getting a taxi or you know getting in your car another big transformation that happened was they started embedding RFID chips into credit cards and and and traffic cards travel cards so that each time you get on to a bus all you have

to do is tap the card on a reader and as you get out you tap it again next trip you tap tap you get on the subway you tap when you get on and tap when you get off and that calculates into a single fare no matter where you go in Seoul each time when you terminate

your your your trip basically it's one single fare somehow I mean careers not you know Korean government is not known for collaboration and collaborating around technology they have like 12 different you know standards for everything right but the fact

that somebody had the vision and the willpower to unify these systems into a single system was just mind-blowing what do the users one the users want convenience the users want to get from A to B in the least amount of fuss right and what's better than

not get beaten not having to carry change not having to carry different tokens not having to buy a ticket at at the ticket counter I mean all you have to do is carry this one piece of plastic and you're set right which is just amazing the emit another

amazing fact is there's soul but there's also Incheon which is which is pretty close to so and that's where the major airport is located and every although the prompt province that surround soul is killing the province and the fact that these three

regional areas also decided to unify around one system is just amazing so me as a user I can get from a hotel in Seoul to an take many modes of transportation and get all the way to the airport on a single fair using a single piece of plastic so the users

want convenience and they were delivering that which is really amazing another story is is you know quite recently so this is a this is a map of Seattle forum one is located both in Washington DC but also in Seattle we have a small office in Seattle and this

is where Stan and I are located and I had a at a trip at the dot at the bottom is where offices are located in belltown in downtown seattle and then the the dot kind of above that is where the university of washington is located which is about 15 minutes away

by car and so I had a meeting up there and and so I did the smart thing I pulled out my smartphone looked at google maps and and put in put in the location of where I needed to go and it gave me information about when the next bus was going to come so I go

over to the bus station I get on the bus and it starts to go except what Google didn't tell me was the fact that this bus goes express at certain points of the day and so instead of going to university of washington i ended up 25 miles away in south everett

which is the dot at the top right so major fail and I was due for a client meeting at that time as well so I'm panicking I'm like ah what am I going to do and it's like there's nothing I can do i'm on a bus which isn't going to change

course just because of me so I had to just suck it in I call my client said and told them told them what happened and they started laughing their heads off which is a good sign I guess right but so so they'll cool with you know starting the meeting without

me you know and waiting for my presentation so but I just remembered that I had used uber previously have you guys heard of who who has used uber okay quite a few of you for those who don't know hooba is a service is a black cab service limousine service

that has a really really slick iOS and Android application and I just remembered that I had this I pulled it out and this is what the interface looks like it gives you a map of where you are and it shows you these little small car icons that show you exactly

where the nearest uber you know car is limousine is and I saw that those 1 10 minutes away from the south everett transit station so I all you have to do is just say pick me up here and then about a minute later the driver calls me to ask for exact exact location

of where I am 10 minutes later the dude appears i get on the get in the cab and since the cab is really quiet I could actually I could actually join the conference by phone and just start you know right when the meeting was starting and then when it arrived

at the University of Washington all I needed to do was get out that's it I didn't need to pay because my credit card information was already in there and I didn't need to think about tip I didn't need to do anything right all i need to do later

on was rate my experience and the the funny thing about uber is that the driver can also rate his experience with me right which is really really great so through this little app I was able to save my meeting and save face and you know really actually have

a great experience and give you and have a story to tell you this is an uber add in any way but I mean this is a great story my need as a user was to get out of this situation as quickly as i can and get from A to B with the least amount of fuss much in the

same way that you know how I wanted to be in Seoul with with the public transportation system the fact is that this is really hard you know you guys know how hard it is because there are so many things going on in the back end to it to allow for this to be

so simple on the front end there's credit card transactions its location based services there's you know actually you know locating all the cabs around you and plotting in real time there's a lot of you know technical things that are happening

but the users don't really care about that at all what they really want to do is they want the system to understand them and to be able to accomplish what they're trying to accomplish in the least amount of fuss possible so let me just talk briefly

about devices and context as you as you know you know there's just a flood of new devices and you know every every week you know you have a new device coming online yeah android has over 4,000 different iterations you know iOS has has a handful but still

I mean as designers as technical people you know you have to really account for all these different devices and contexts all the time and it's just mind-blowing how much you know how much thought you have to put into it also there's many contexts that

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Nota: se han omitido las otras 4.880 palabras de la transcripción completa para cumplir con las normas de «uso razonable» de YouTube.