DrupalCon Portland 2013

Los juegos a los que juega la gente (y los módulos que los hacen posible)

Scott Weston  · 


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alright so let's just hop right into my presentation on gamification and by the time that you leave this session this afternoon I want you two to be able to walk away with a good understanding of what gamification is what are some of the elements that

we see in game of I websites and I'm also going to whip you with a framework for developing your own game of ID system and once we've gone through the framework will look at some specific Drupal modules that will help you build out the gamified system

for your site or your client site and we'll do a quick demonstration of the goals module which I helped put together with some help from the Drupal community and then the remaining time we will spend for questions and answers a little bit about me again

my name is Scott hi everybody and i am the director of development at do consulting we are a drupal shop in Chicago and as a bit to the moment ago I helped put together the goals module which will be demonstrating a little bit later and I do enjoy bowling

and softball and lots of geeky stuff so if you like that stuff too we should talk because we'll probably have something probably have something in common so enough about me let's jump into some gamification so just to quickly define what gamification

is so we are on the same playing field here gamification is the use of game elements and game design techniques hey context that's actually not a game and to really break it down and put it another way it's taking something that's not a game and

applying structures and components and elements to it that make it feel more game-like and more enjoyable and what I want to do is actually look at a game and look at some of the components that are part of the game and identify those components that we see

in a lot of gamified websites so many of you are probably familiar with this is farm bill it is a game and this game has a lot of the components that we see in the in the website game of fires toolbox and these are things like resource acquisition which we

have with the gold coins we also have some progress at some points that a user can earn it has resource collection so you can collect cows in farmville it also has an avatar which is the visual representation of the player in the game I think of avatar as

in on a website like the farmer you see here or like in monopoly it's the shoe or the car that you actually physically move around the board to represent you in that game and this game also involves levels and power-ups and also the players social graph

so the friends or the competitors as part of the game so next let's look at a website that's not a game and it's centered around something that is not a game and that's that's fitness so this is the TOC receipt I don't know if many

of you have seen this before but it's a website dedicated to help being people become more healthy and physically fit and we can see that this site leverages a lot of the gamification elements that we saw in the farmville example just right here in the

screen this in this screenshot so this includes things like quests and the avatar for the player points and progressions and badges which speak to the users achievements and we also have the players social graph or their friends that are also a part at the

site another site that we can look at as an example to show you some gamified elements is reality drop this is a relatively new site and it comes from the climate reality project and this is Al Gore's foundation dedicated to bringing awareness about climate

change and this side rewards users for dropping facts about climate change into different online forums comment fields in hot news articles or within online communities and on here we see some of those same elements we have a leaderboard here and you have

a ranking for the player along with their avatar we have a point system users can earn badges and they also can take part in challenges that help drive engagement in this game ified system so that's kind of some examples of gamification one question that

I get quite a bit is why should I game fi my website there are really a lot of reasons but some of the most common are if you've identified that there's an engagement gap between what your users are doing on your site and what you want your users to

do on your site whether that's encouraging your users to buy or reduce the amount of time it takes for their first visit to making that decision to make a purchase or if you're trying to build an online community whether it's external to your organization

or internal like an enterprise social network also if your site isn't around a social cause like the reality drop project gamification can be very helpful in doing crowdsourcing and bringing that online community together and if your site is also dedicated

to bringing about behavior change on an individual basis like photography working towards self-improvement gamification can be a great wedge to get in there and help drive further engagement in the examples we looked at some of the components but I want to

kind of take a little deeper and survey a little more about what goes into a game of fight website at the top level there are the dynamics of the site and this is the big picture of the site these are the things that make the game coherent for your users and

make it a good experience this is kind of the structure of the game so things like the emotion to bring to your users do you want to bring them in a feeling of empowerment like in the case of social change or if you want to bring them a sense of joy so for

like reaching a milestone in fitness and what is the dynamics also bring into into focus the answering the question what is the progression of the game is it taking someone from a level of a beginner to more of a master so from onboarding to mastery or is

it more of just a general education component for the dynamic next are the mechanics of the game and these are the things that drive the action of the game for so these are things like rewards and challenges and if it's a user against user or a team against

Team gamification system it's a competition or kind of on the flip side is more of a collaboration among users this is also where you give the users feedback to encourage them to take motivation within the gamified system and then finally come the components

these are kind of the nuts and bolts that actually make the game go so these are things like avatars and badges and unlocking content and leveling up and the leaderboards and the quests and leveraging the users social graph and also the virtual goods of the

game of fighting system a lot of times when people are putting together a gamified system they tend to focus on the components first and they they get the idea that they want to have a gamified website or they want to put a mafucka shin into their website

and they think oh we're going to have points and badges and leaderboard and we're going to have different levels for users and that's that's great but sometimes it's more beneficial to start at the top start start at the dynamics and work

your way down and as you work out with the dynamics of your game art and you work out with the mechanics of the game are the components really become self-evident so you're not trying to shoehorn your components into a site that maybe those components

don't fit in there narrative of your sight so I would encourage you to start again with the dynamics and then move to the mechanics and then finally to the components and that really leads me into the next part of my my talk today and that is giving you

the framework for creating your game the fight system and just as a quick side note at the end of the presentation i'll have a link to a page where you can find lots of resources related to gain gamification blogs other frameworks and books i'm picking

out just one that I really like so this isn't the only framework that you can use but this is one that I think is really straightforward and it really puts things in a nice logical order for when you're developing a game of fight system whether it's

for you for your site or maybe for helping a client put together a game ified system so the game of flights of some process that I want to present to you today is a six step process and it was put together by Kevin we're back and Dan hunter and kevin warwick

has written a book called for the win and it's a great read if you're really into gamification so I would encourage you to check that out if you'd like to learn more about this particular framework and gamification in general now this six step

process very conveniently has each step starting with the letter D so they're really easy to remember and I'm just going to run through these fairly quickly so we can move on to the Drupal side of things from feeling a little more comfortable so the

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