DrupalCon Portland 2013

Cómo conciliar a los estrategas del contenido con los jefes de proyecto

Jake DiMare  · 


Extracto de la transcripción automática del vídeo realizada por YouTube.

good morning how are you all like to thank you all for coming this is so happy together project management project management managers and content strategists are I'd like to thank drupalcon for selecting me to come share my experiences with you we're

going to do some housekeeping and then look at content related risks before diving into a detailed look at some steps that you can take on the projects that you might be working on right now wherever it is that you guys are working to sort of mitigate those

risks that content creates when you're when you're designing and building and rolling out content management systems I am a huge fan of Drupal I work with it quite often this is not going to be much like Karen's I mentioned this morning this isn't

just about Drupal this is about content strategy and project management and how they work together I am a project manager and I absolutely love content strategy and content strategists and so hopefully that will come across before we do get started I want

to quickly mention that there's a there's an update on what's going on in the coding room next door the FEMA folks are organizing some Drupal developers and hopefully this works we have a URL it's help for okay org I talked to one of the project

leads the biggest thing that they can use right now is something that anybody can do you don't have to be a coder or developer it's to promote it to talk about it and so you should feel free to do that often I think it's pretty incredible that

something you know disastrous what could happen and this community is just like right there and jumps on it that speaks very loudly about the Drupal community so help for okay org check it out share it with your friends and colleagues and stuff my name is

Jake there are resources for this for this session at our website CMS myth calm / drupalcon 2013 the hashtags are drupalcon and so happy and you can you can connect with me on twitter at jake temari and see a CMS myth the blog is the CMS and I definitely encourage

you to connect with me I really do enjoy sharing thoughts and ideas about our industry and about the work that we do and so please do connect with me before we get go any further I would like to know get a sensor who's in the audience so I can try to gauge

things appropriately so what real quick will by show of hands how many project managers do we have in the room right now okay do we have any content strategists I love you guys what about developers okay designers all right that's about what I had figured

any digital strategists awesome so a really big question how many people here think content strategy is vitally important to the work that they're doing now and believes it's going to help them build world-class digital experiences awesome my job is

done we're all that we can go now so this is a company I work for during the day it's called I site design we have an office here in Portland and the office where I work is in Boston we are very interested in excited about building world-class digital

experiences not just websites and we're going to talk more about that this morning and how content strategy rules up to this idea of a digital experience I'm also a contributor to the CMS myth this is my passion I love talking about content strategy

and content management systems and the work that we do and the CMS myth is really interesting we're not like a group of CMS analysts we don't typically talk about any one platform although this particular article that's up here on a homepage that

day was about WordPress we we don't we don't have like a favorite platform where technology agnostic but what we do have is a strong perspective that technology is nothing without humanity and that you are the content management system or you're

certainly an integral part of that and so before I get started on my session we wanted to give away some some some swag and what I have here is this this t-shirt and it says i am the CMS on it i'm also wearing one myself and what we're going to do

is it for all of you that have your phones handy and your computer if you're on Twitter or if you have tweetdeck or HootSuite open I would like you to prepare to type something into Twitter and then the first five people to get this message out on Twitter

will will can see John after the session like my colleague down there and we'll get you one of these t-shirts so here's the message we are so happy with content strategy at drupalcon pdx and John you're not eligible to win glad I have my water

nearby don't want to have a Marco Rubio moment during this session so some quick level setting as i mentioned i'm primarily a project manager i'm not a Content strategist and this is the sessions about my experiences on the agency side so i use

the words clients often i'll try to use the word stakeholder because i know there's probably some folks here that work for the organizations that I typically think of as clients but what I'm about to talk about like Karen mentioned this morning

and what your users talked about yesterday this is applicable to anybody it doesn't matter if you're a project manager or a Content strategist the chances are that you're dealing with these issues and what I hope to share is that content strategy

is like design right and in the early days we didn't really take design very seriously I remember when I got started it wasn't the most important thing because we were all struggling with the technology and and and over time design became more important

that usability became more important and I hope that you all are starting to understand at this stage in the development of communicating online content strategy is becoming very important it's something that's going to happen on your projects the

question is do you want it to happen intentionally or do you want it to be like that decision that gets made by the engineer at the last second before a site goes live I'm not going to evangelize too much I want to be you know this is going to be more

practical practical and hopefully some of the things that Karen talked about this morning we're going to break them down and show you specifically how to do these things on your projects but that being said just in case there any folks in the room who

missed Karen's talk and haven't been keeping up with the content strategy movement I do want to quickly share the idea that it is a really big deal right now and my own personal knowledge meant of this fact has followed a similar trajectory to our

industry from initial awareness to the present but for me there was a watershed moment last year when i saw this tweet from the Mars Curiosity rover if it's tough to read it says I'm safely on the surface of Mars Gale Crater I am in you hashtag MSL

some of you might be thinking so what right like the person responsible for tweeting updates about the recent landing that happened that day on Mars was probably just a little bit excited and they got away from themselves and they they changed the voice the

editorial voice of what they were supposed to be tweeting which you know five years ago it might have made more sense that if there was a rover on another planet that would probably just be spitting out hard data but in fact if you were to go to go to the

curiosities twitter feed you'll see that that assumption is incorrect in fact it's almost immediately evident that the Mars Curiosity rover Twitter feed has a distinct editorial style it's meant to be fun and approachable on a strategic level I

speculate someone made a very specific choice that this feed should inspire wonder and gain the interest of normal everyday citizens who vote for the politicians that make decisions about how to fund scientific exploration that this hunk of battery powered

robot drilling holes and frozen bulb dirt 50 million miles away from Earth should have a content strategy fills me with a sense of wonder at the importance of what we do human beings like stories and they transfer from person to person like energy far easier

than cold hard data someone made a decision that the Mars rover should have a personality that through the exercise of that very intentional content strategy the Mars rover should be a star and this all rolls up to you know one small part of NASA's overall

digital experience which has changed very dramatically over the last couple of years so I would like to say thank you to Karen McGrane and Jeff eaten and Margo bloom Stein and the rest of the evangelists that have been working so hard to get this idea out

to us who are practitioners day to day is my genuine belief that content strategy helps me and the teams i work with provide better digital experiences and this is about digital experiences that being said the promise of better digital experiences is really

great now but it's also my belief that content strategy makes my life as a project manager a heck of a lot easier and so I'll demonstrate why with remainder of this presentation we're going to change gears and talk and get a little bit more practical

and we're going to talk about seven content related risks that may take your project off the rails and then dig into ways that you can mitigate these risks in order to understand how content strategy makes the life of a project manager easier why I and

all project managers should really love content strategy it's necessary to better understand the mind of an average project manager what are our fears and motivations what are the kinds of things that we think about while we're working ok hopefully

this is what you're thinking about when you work I'd like to dive a little bit deeper into each of these areas one at a time so scope right this is how we measure projects and it's it's very important I think we all know that building websites

is interesting it's not like building a house I can't measure the scope and square footage I can't you know enumerate the types of flooring material that I'm going to use or what fixtures I'm going to use in the kitchen we have to come

up with sort of unique ways to measure the scope of something that's it's it doesn't exist it's vapor until we created right it's just an idea and so scope obviously something the project managers think about a lot schedule what can I say

there's the milestones and so the deliverables on a project but then there's also the challenge that all the project managers the room know about if getting people's getting people together and getting their calendars coordinated so that's

scope and schedule and also budget these are kind of the block and tackling a project management and there's there the things that we learn how to deal with first and there's not a lot of interest there and probably not certainly not we're going

to talk about today stakeholder expectations puppies and rainbows we don't have to talk too much about that the one I want to talk a lot about is managing risk when I put risk into google image search this is what I got I'm guessing that in Europe

there's a significant risk that giant birds are going to poop cars right so I in addition to building digital experiences I study martial arts specifically Brazilian jiu-jitsu and the first thing that we learn when we're learning to to fight in this

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