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me okay and if you see those shoes are amazing great i'm mark lunch i am from guilt like twitter is at mark lunch so send me a toot hahaha geologic time scale so the geologic time scale is this system of measurement that relates strict triptych raphy which
is like the study of rock layers to time yeah disclaimer i am not a geologist i have not an earth scientist of any kind I've learned everything about this particular subject on Wikipedia so I'm now somewhat of an expert this is a metaphor that I'll
be using and that metaphor will be stretched to its limits um but like anybody who writes JavaScript professionally I am NOT without a lot of hubris so I really love this concept of deep time so the earth is over four and a half billion years old that expanse
of time is so impressive and impossible to comprehend and modern web development is about what ten years old maybe but we suffer I think as an industry of real shortsightedness and so this is the second backbone conference and I'm very excited to be here
and honored to be here but really we're just discussing this really small sliver of technology just like this one tiny layer in the tiny moment in time and at this conference you're going to hear a lot about implementations and heard a lot about certain
processes and patterns to follow and you'll hear more about that tomorrow but what I would like to do now is invite us all to take up a big step back and take a really top down view of web technologies and what what brought us to this place today I work
at guilt guilt if you don't know is ecommerce company we sell shoes and stuff we do flash sales so what that means starting at noon eastern time usually we sell a limited amount of inventory for luxury goods fashion at a steep discount for us a small period
of time and i'm going to use guilt as a case study because I work there but in my time there we've also tried a lot of different approaches to building web applications so we have our website which is you know I guess a traditional ecommerce experience
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